This year was the first year I started using mail marketing. I setup Mautic, and beginning in Feb and Mar, I sent a total of ~ 2,000 emails to local small businesses. These were the results...
Since Mautic tracks who opened the email and who clicked, I was able to see who clicked and DIDN'T call so I sent a follow-up email to those 53 who clicked but did not call which resulted in another 8 calls, so 15 calls in total.
As a result of the email, I picked up 3 new clients. To date, I've billed >$ 23,000 from those 3 new clients. Considering it took me only a few hours to setup Mautic and to setup and send the emails, and that these clients continue to be clients, I figure the effort was really worth it.
In my case, the email content was directly related to how small businesses had to adapt their operating models because of the pandemic and in all cases, they reached out specifically because they needed to understand their options for enabling employees to remote work. While this was the initial engagement, all 3 new clients have continued to seek support from my team and I.
Ask me if I plan on using email again? Absolutely!