Cognitive biases cause bad decisions.
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I saw at least one example in here that @scottalanmiller has written about in articles about decision-making. This is a good read, especially if you are someone that is unaware of how marketing affects your daily decisions.
http://scientificliteracymatters.com/wp-content/uploads/2015/10/image.png
http://www.iflscience.com/brain/20-cognitive-biases-which-make-you-form-bad-decisions
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Recognizing one's own biases is a great way to figure out the weaknesses in whatever plan/project/debate you are involved in and address them early on.
This chart reminds me of learning about cognitive decision-making back in the day, which was probably the single most helpful class I took in college in terms of improving my personal & professional life.
If that class were condensed into two sentences, they would be, "Your brain takes shortcuts with the crazy amount of information it processes, and they are usually helpful. Sometimes they're not, and some types of marketing focus on hacking those shortcuts so keep an eye out."
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Aye, we evolved monkeys have an absolute plethora of ways to screw stuff up
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@MattSpeller And we are exceedingly good at it too.
